5 Innovative Christmas content ideas to promote your merchandise


At a time in which people crave thought, more purchasers are turning to you this Christmas! With 84% of customers trusting recommendations from pals and strangers over social media channels, it’s clear that the big possibility for brands lies in word-of-mouth marketing. And this has now not long past neglected.

For brands trying to boost their presence among engaged audiences for the duration of this Christmas length, implementing influencer advertising and marketing is essential to growing their holiday income.

Capturing clients’ attention is each an ability and a mission. With multiplied opposition all through the festive length following on from heightened spending during black Friday/cyber Monday, getting your content in front of the right people may be the difference between a campaign that rocks and one that falls flat.

In case you’re interested in getting to know about running with influencers during black Friday, download our loose file. We went immediately to the supply to speak with influencers approximately their great strategies for triumphing Black Friday campaigns.

12 days of Christmas

leverage the 12 days of Christmas by working with influencers to produce and post a new piece of content every day. By using incorporating influencer content material amongst brand-owned, you’re capable of generating a massive quantity of real content at scale.

One horse open sleigh

take fans on Santa’s sleigh experience by developing a Christmas enjoyment around your featured merchandise. Anything your influencers are sponsoring for your brand, try to see if they are able to layer it into the many aspirational narratives around Christmas, from the circle of relatives games to Santa’s cookies & milk.

‘tis the season to be giving

Christmas is a terrific time to present back and one manner to do this is through a gifting campaign. Gifting campaigns work by providing your products for your followers totally free. In most instances, there are phrases and situations in addition to entry necessities that make sure human beings have an identical and truthful danger of coming into/winning.

It’s very widely known that human beings are much more likely to take part in contests for the duration of vacations greater than in another season. Engage with your fans, by means of forming a giveaway contest, asking them to do something applicable to the vacation season, and making the product the prize! Whether or not, this means asking them to post Christmas, outfit thoughts, cake attempts, tree decorations, beauty looks, or throwback photos in their worst outfits, get your audience concerned and spread that Christmas spirit.

If you’re looking to explore the methods your brand can gain from working with influencers in the course of the festive period, why no longer be part of our emblem catalog? You’ll get to work with as many as five influencers for free for your first marketing campaign.

If you’re a seasoned pro prepared to take the festive season with pressure, ebook a demo of our group to see how we can help you degree up your influencer advertising campaigns.

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